The project for franchising Porcobrado restaurants started when Angelo Polezzi, owner of the fosterage of ancient breeds decided to involve the architect Emanuele Svetti to create the right image. The initial idea was to create a young and metropolitan environment, unique and unrepeatable – just like the sandwich, with the elements that recalled the concept of butchery, but also transferring a “piece of Tuscany” to the city. The decision therefore, falls on adopting a strong image, where the colours of the Porcobrado logo – Green, Red and Black are emphasized creating a successful visual impact, with the aim to attract the passerby, then satisfy the palate once the sandwich is tasted.