The intervention on the entrance hall tower transforms the spaces, giving them greater dynamism, a modern composite rhythm as opposed to the idea of a fixed perspective. Thus, the iconographic sign, the immediate image of the structure – the historical headquarters of this important goldsmith company, the Graziella Group of Arezzo – tells of the continuous movement between today and tomorrow, between present and future, it is the junction point between the evidence of reality and the suggestion of possibility. Uncertainty, certainly, but also potential. With this concept, the dynamic sign of the project is opposed to a container rendered neutral, quiet, by its chromatic profile. Thus, it is colours and matter that direct the gaze to today and tomorrow.