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ITALY

Via Lauretana 73
52044 Camucia, Arezzo
[Italy]

phone +39 0575 62530
info@studiosvetti.com

LONDON

71-75 Shelton St.
Covent Garden, London WC2H 9JQ [UK]

phone +44 (0) 7971 390 522
michael@studiosvetti.com

Press office

OGS PR&Communication

press@studiosvetti.com

Braccialini Firenze
Florence
RETAIL // WORKS

For those who follow the Tuscan brand it will be easy to perceive how the Braccialini store in Florence is a 2.0 version of the first concept created in Rome. In fact, Braccialini considers with great attention and commitment the role of points of sale within its marketing strategies. This choice results in the celebration of Braccialini’s handcrafted product which finds a sort of fourth dimension within the spaces created by studio Svetti with a kind of “tailor cut”. The Florentine store becomes a further proof that for Emanuele Svetti it should not be the shop that attracts attention, but what is exhibited inside, so, like the scenography in a theatrical performance, it must only make the customer shopping experience incredible.