The concept was born and inspired by the idea of the “Diary of Braccialini”, a block of white sheets to be filled with ideas, sketches, the preparatory drawing made of capacity and speed of thought in the multiplicity of its manifestations, in view of the final draft of the work, in this case – the shopping experience. An exercise in style is to bring the product back to the center of the store, playing with irreverence and irony with the furnishing elements, along the lines of what the Florentine brand has historically always done with its’ iconic bags. The final effect is a huge wire drawing where every single product is celebrated and brought to light.