The initial concept, one of the key points of Mary Ta’s vision, was to achieve a landmark space for luxury design in the California metropolis, a large showcase on the road which is visible from the speeding cars along Beverly Blvd, an essential need in a dilated and hectic city like Los Angeles. The objective was to make the showcase the spectacular dream solution. The leitmotive of this design journey was an open, glazed, bright and unusual accomodation, to place and celebrate the exclusivity of the only European design brands, while guaranteeing them all a great international exposure. “Each project is unique and must reflect the soul of the person who lives it”, is the common philosophy of this project.