It is so difficult to be indifferent to one’s image, especially when you are one of the major brands in the goldsmith manufacture industry in Italy. This is why, in 2014, Graziella Luxury decided to entrust the care of it’s image in terms of architectural and interior design, which resulted in a unmissable new exhibition space presented in Vicenza Oro. The work done on the geometries, with the entrance split into two volumes, one projecting to form the windows and the other screening to ‘protect’ the privacy of the operators inside, together with the harmony of the materials selected for the corporate, help to make the space exclusive.  The transparencies of glass, combined with the play of reflections of shiny or mirrored surfaces, create a magical atmosphere, in a space where luxury is recognisable without ostentation, thus demonstrating once again how rooms that welcome a product to celebrate it without flauting it can be created.